SESSION TWO: THE CHANGING DYNAMICS OF AIRPORT COMMERCIAL REVENUES (PANEL DISCUSSION)
As air travel continues to extend its reach to the world’s populations through affordable choices and variety in destinations, the demographic composition of the world is changing. Whereas many advanced economies continue to experience an ageing population, major emerging markets have also observed an expansion in their working age populations which has contributed to a burgeoning middle class. The demographic shift occurring in many countries coupled with the exponential rise in mobile telephony penetration rates has huge implications on airports’ commercial activities and the bottom line. There is no doubt that, along with disruptive technologies such as easy and ubiquitous access to online retail and e-commerce platforms, increased retail competition outside the purview of the airport has limited the growth prospects for airports’ non-aeronautical revenues. The traditional brick and mortar retail and duty-free stores have lost some of their exclusivity in certain markets.
In an effort to better understand the traveling passenger at the world’s airports, how can we capture and model their tastes and preferences across these changing markets? What are some of the opportunities or challenges that lay ahead for the commercial business and duty free as a result of these changes?
Chair: Elias Liolios, Senior Manager Commercial & Business Development, Hermes Airports and Chair of the ACI EUROPE Commercial Forum
Eugenio Andrades, Chief Executive Officer Europe, Africa and Strategy, Dufry
Andrew Perrier, Chief Business Development Officer, National Parking Company (Magwif)
Kian Gould, Founder and Chief Executive, AOE