Anita Mehra is the Senior Vice President of Communication & Reputation at Dubai Airports – the entity that owns and manages the operation and development of Dubai’s airports – Dubai International (DXB) and Dubai World Central (DWC), slated to become the largest airport in the world. In her role, Anita has strategic oversight for the airport company’s reputation management, brand engagement and corporate communications. Thanks to her leadership Dubai Airports rates number one globally for media sentiment and in the top three across all social media presence channels. Most recently, Anita and her team delivered a new corporate identity and an exciting new consumer brand “DXB”.
In 1996 Anita was seconded from Dubai Duty Free to set up the Marketing and Corporate Communications Division of the Dubai Department of Civil Aviation, the government entity which owned Dubai International and Dubai Duty Free. She headed this division until 2007 when the newly restructured Dubai Airports was created and she was appointed Vice President of Marketing and Corporate Communications.
Her career in the aviation industry started in 1986 when she was hired by Dubai Duty Free to set up their marketing division. She headed the Dubai Duty Free Marketing & Media Relations department for 10 years developing their marketing strategy and pioneering international promotional events such as the Dubai Tennis Open ATP Tour and the Finest Surprise Car Draw which helped put Dubai on the world map.
Anita graduated from the American University of Beirut with a BA in Middle Eastern History followed by a Masters Degree in Education from Bank Street College of Education in New York.